Customer reviews
Verified purchase reviews collected on Amazon marketplaces.
Brilliant
This is brilliant, wouldnt buy from any where else.
My wife's mother is from Hungary. This is the real Authentic Paprika.
Big bag of excellent paprika
Used for goulash that needs paprika in large quantities. Tastes great, with rich, dark colour. Bag makes it almost a luxury item. Very impressed.
Quality paprika
Reliably good - add colour, body and subtle flavour to my stews.
Love authentic paprika...the smell alone will get you hooked. Every dish turns out wonderful! Especially Hungarian goulash.....made the authentic way...
I am absolutely delighted with this Hungarian paprika! I purchased both the sweet and the hot versions, and they have exceeded my expectations in every way. The packaging is beautiful and feels premium. The aroma is incredible — rich, deep, and very authentic. The sweet version adds a wonderful depth and mild sweetness to dishes, while the hot version brings a pleasant, well-balanced heat without overpowering the food. My wife and I are both very impressed and will definitely be buying again.
Show all 18 reviews ↓
Perfect taste and color. And it does come in a form of a loose powder, as it should be.
Delicious sweet paprika…smells like roasting red peppers, not hot or smoky taste.
This was exactly what we needed to up our game with Hungarian goulash. We made it with store bought American-Hungarian paprika and then used this--whole new taste and well worth waiting to receive!
Very tasty not like stuff you buy in the U.S that is red and says paprika
Expensive but totally worth it, shipping was faster than I thought it would be. The quality of this paprika is so good compared to what you buy in grocery store. Happy cooking to me.
I have been hunting good Hungarian Paprika, I think I found one. This is the best you can find outside Hungary. I will buy some more later.
Finally found authentic sweet Hungarian paprika from Hungary! It is truly red. We did use it for making sausage and it was delicious. It comes in a pretty little cloth bag.
Best Paprika!!! It smells so beautiful like ground peppers!!! So happy I finally found the right paprika!!!
Finally, a paprika that tastes like paprika rather than sawdust. If you've ever wondered why the paprika you buy in the little spice jars from the major grocery stores tastes like nothing? It's the paprika, it's rubbish. Buy this, try a little on your finger and tell me you can't tell the difference.
Lovely stuff so versatile
Lovely stuff mix it with anything. I like it with rice and put fresh peas in and have it with sour cream.
Great flavour!
I don't think I have cooked many meals without using paprika over the years, and this is great stuff! Lovely deep colour, flavour spot on - will order again.
Delivery was amazingly fast. I made Hungarian Chicken Paprikash, it was delicious.
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Frequently asked questions
How long does delivery take?
Orders ship from our Belfast warehouse with Royal Mail Tracked. UK delivery typically takes 2–3 working days, EU delivery about 5–8 working days, and USA or Canada 1–2 weeks. Delivery is free above the order value shown on this page.
What is the difference between sweet, hot and smoked paprika?
Sweet paprika (édesnemes) gives the full paprika flavour and deep red colour with no heat — it is the everyday choice for goulash and stews. Hot paprika adds genuine chilli warmth on top of that flavour. The smoked versions are slowly smoked for a rich, barbecue-like depth — many customers blend sweet and smoked about half and half.
How much paprika do I need for a goulash?
A good rule of thumb is one tablespoon of sweet Hungarian paprika per person. For a pot serving four, use 3–4 tablespoons, added off the heat so the paprika does not scorch.
How fresh is the paprika and how should I store it?
Our paprika is grown and stone-ground in the Szeged region of Hungary in small batches through the year, then sealed in aroma-protective pouches. Store it airtight, cool and away from light, and use within 6–12 months of opening for the fullest flavour and colour.
How does the multi-buy discount work?
The discount applies automatically in your cart: 2 items save 5%, 3 items save 8%, and 4 or more items save 10%. You can mix any flavours of 100g and 200g pouches, 250g and 500g value pouches, pastes and stock powder. 1kg sizes and the 4×100g set are excluded because they are already value-priced.