Customer reviews
Verified purchase reviews collected on Amazon marketplaces.
I am absolutely delighted with this Hungarian paprika! I purchased both the sweet and the hot versions. The aroma is incredible — rich, deep, and very authentic. The hot version brings a pleasant, well-balanced heat without overpowering the food. Since using this paprika, our meals have become much more flavorful and aromatic. Highly recommended for anyone who appreciates good spices and authentic taste!
Great taste and good colour
It is a very good tasting paprika I have the sweet one as well together makes perfect goulash deep red in colour
I couldn't find good quality hot paprika when my local Hungarian grocery closed, but this is it. The best.
If you are doing a Paprikash this is mandatory. Fantastic flavor!!!
EXCELLENT TASTE - even smells of fresh hot peppers when first opened and long afterwards. It's my 2nd order.
Excellent value
Excellent product, excellent service, good value.
Show all 17 reviews ↓
Great quality paprika and delivery was fast..
Great paprika
Fantastic paprika, and so much of it. Wonderful taste!
The hot paprika is better than chilli powder for adding a bit of spice to a dish.
Hot!
Really impressed with this paprika. Properly hot and very flavoursome.
I love the smoky spicy flavor of this and I order it all the time. It's great for making spicy Italian hot beef sandwiches.
Very hot
Goulash, hotter than I expected, but very nice.
Absolutely authentic Hungarian Paprika, fantastic taste - this one is quite hot - and great price. Will order again.
Very hot
It's very hot, added just a teaspoon to a pasta bake, and you knew it was in there, so beware! Proper Hungarian paprika, you can tell by the colour. It's not that horrible brown stuff you get in the supermarkets, but a brighter orange, just as it should be
Great product, promptly delivered. Looking forward to making a pot of Goulash this weekend.
I love making Hungarian Goulash. I make mine spicy, rather than sweet. This Hot Hungarian Paprika has a great flavor and a little more punch than the stuff I used to buy, and I like that!
Finding REAL paprika with flavor is difficult these days as most brands I grew up with changed somehow over the years. This is the real deal.
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Frequently asked questions
How long does delivery take?
Orders ship from our Belfast warehouse with Royal Mail Tracked. UK delivery typically takes 2–3 working days, EU delivery about 5–8 working days, and USA or Canada 1–2 weeks. Delivery is free above the order value shown on this page.
What is the difference between sweet, hot and smoked paprika?
Sweet paprika (édesnemes) gives the full paprika flavour and deep red colour with no heat — it is the everyday choice for goulash and stews. Hot paprika adds genuine chilli warmth on top of that flavour. The smoked versions are slowly smoked for a rich, barbecue-like depth — many customers blend sweet and smoked about half and half.
How much paprika do I need for a goulash?
A good rule of thumb is one tablespoon of sweet Hungarian paprika per person. For a pot serving four, use 3–4 tablespoons, added off the heat so the paprika does not scorch.
How fresh is the paprika and how should I store it?
Our paprika is grown and cold-milled in the Szeged region of Hungary in small batches through the year — a gentle, exceptionally cool pneumatic milling that never scorches the powder — then sealed in aroma-protective pouches. Store it airtight, cool and away from light, and use within 6–12 months of opening for the fullest flavour and colour.
How does the multi-buy discount work?
The discount applies automatically in your cart: 2 items save 5%, 3 items save 8%, and 4 or more items save 10%. You can mix any flavours of 100g and 200g pouches, 250g and 500g value pouches, pastes and stock powder. 1kg sizes and the 4×100g set are excluded because they are already value-priced.