Customer reviews
Verified purchase reviews collected on Amazon marketplaces.
Thankful to be able to order this product. Fell in love with paprika whilst in Hungary. It's not just for colour! Great taste and aroma! The spicy is great in potato salad.
Excellent quality & taste
We love these and use a lot of paprika in our cooking. You get: Sweet and Smoked Sweet, Hot and Smoked Hot.
Very tasty paprika, spicy, with a delicate smoked flavor!! All my friends and family liked it!! Thank you very much!
This was a great product with great flavor! I have plenty to share with friends. It was a great value for the money.
The best!
The best paprika, I won't buy any other brand as nothing compares to this!
I love paprika and this is the best I've ever had.
Show all 18 reviews ↓
Excellent quality
Excellent quality, used in lots of recipes, never dissatisfied
This is the real paprika from Hungary. It is the freshest that you can buy. It smells fresh just like it was ground yesterday. I have used it in every dish that calls for paprika. It is especially good in chicken paprika. I highly recommend this product. You really do get what you pay for.
This product brought my cooking to a new level
Stroganoff
Great paprika, really enhanced my cooking 10/10
The secret to my Moroccan fish? This. No other paprika comes close.
It's so difficult to find Hungarian paprika where I live, and what is available is only sweet. I am beyond happy with the quality and flavour of all four types of paprika in this pack and I'm incredibly excited about all the possibilities for their use!
Recently went to Budapest and tasted their range of paprikas. Forgot to purchase some to bring home. This product is well presented, large quantity and tastes great.
Beautifully packaged, have gifted some. Very good service, the paprika in different flavours is so fresh and aromatic. Very unusual and my family are loving it added to soups and stews. Highly recommend this product
Selection available was great and the quality of the product was excellent.
You can tell this is real, fresh paprika as soon as you open the package. Super bright and floral aroma and tangy/sweet/spicy flavor. Be careful with the hot paprikas — they will warm you up inside and out!
The flavor is so wonderful. Yes it costs a little more but the quality is so good. I love to cook and I am writing a cookbook and I never recommend a product unless it's absolutely amazing and holds up to my standards.
Perfect
Really nice, I already used 2 of the packages
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Frequently asked questions
How long does delivery take?
Orders ship from our Belfast warehouse with Royal Mail Tracked. UK delivery typically takes 2–3 working days, EU delivery about 5–8 working days, and USA or Canada 1–2 weeks. Delivery is free above the order value shown on this page.
What is the difference between sweet, hot and smoked paprika?
Sweet paprika (édesnemes) gives the full paprika flavour and deep red colour with no heat — it is the everyday choice for goulash and stews. Hot paprika adds genuine chilli warmth on top of that flavour. The smoked versions are slowly smoked for a rich, barbecue-like depth — many customers blend sweet and smoked about half and half.
How much paprika do I need for a goulash?
A good rule of thumb is one tablespoon of sweet Hungarian paprika per person. For a pot serving four, use 3–4 tablespoons, added off the heat so the paprika does not scorch.
How fresh is the paprika and how should I store it?
Our paprika is grown and cold-milled in the Szeged region of Hungary in small batches through the year — a gentle, exceptionally cool pneumatic milling that never scorches the powder — then sealed in aroma-protective pouches. Store it airtight, cool and away from light, and use within 6–12 months of opening for the fullest flavour and colour.
How does the multi-buy discount work?
The discount applies automatically in your cart: 2 items save 5%, 3 items save 8%, and 4 or more items save 10%. You can mix any flavours of 100g and 200g pouches, 250g and 500g value pouches, pastes and stock powder. 1kg sizes and the 4×100g set are excluded because they are already value-priced.