Customer reviews
Verified purchase reviews collected on Amazon marketplaces.
OMG!!! You need to buy this paprika! Take my word for it—you should be running to pick this up right now. This is hands down the best paprika I've bought in over 40 years of cooking. Rich flavor, amazing aroma, and it makes everything taste better.
Shipped without damage/issues; excellent taste, especially on deviled eggs; would 100% recommend as it is becoming tougher to find actual Hungarian smoked paprika locally.
Great spice. I just bought it again.
Great spice
You can't find a better one out there. I tried many, this one is the best by far.
Quality product
Brilliant quality. Far superior to the normal paprikas
Comes in a pretty bag, packaged well. When I opened it, what an aroma! It's a bit spicy but after cooking for a bit it mellows out and brings a rich smokey flavour to the dish. Can't find an equivalent product in bulk.
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The real stuff
Great flavour, extremely strong, use sparingly, nice smokiness
Great
Love using this paprika for cooking. Adds great flavour to stews
Quality
The quality is the best I've tasted, I'm very pleased with this product and would buy again.
I've used this in two Hungarian recipes with great success. This is nothing like what's available in grocery stores in the US. The color, depth of flavor and fragrance is positively amazing!
I'm into Hungarian foods… for a very good reason; they taste amazing. This is essential to achieve that level of success!
It is hot by American standards but tastes just like it should and the color is perfect and fresh. You just can't buy REAL paprika at the grocery store locally. My family is in Hungary so I only get the best paprika.
Transforms my Spanish chicken recipe
I would give this more than 5 stars. Just buy it.
An excellent spice especially for traditional dishes
This smoked and spicy paprika is suitable for a traditional goulash but also for many other dishes. I recommend
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Frequently asked questions
How long does delivery take?
Orders ship from our Belfast warehouse with Royal Mail Tracked. UK delivery typically takes 2–3 working days, EU delivery about 5–8 working days, and USA or Canada 1–2 weeks. Delivery is free above the order value shown on this page.
What is the difference between sweet, hot and smoked paprika?
Sweet paprika (édesnemes) gives the full paprika flavour and deep red colour with no heat — it is the everyday choice for goulash and stews. Hot paprika adds genuine chilli warmth on top of that flavour. The smoked versions are slowly smoked for a rich, barbecue-like depth — many customers blend sweet and smoked about half and half.
How much paprika do I need for a goulash?
A good rule of thumb is one tablespoon of sweet Hungarian paprika per person. For a pot serving four, use 3–4 tablespoons, added off the heat so the paprika does not scorch.
How fresh is the paprika and how should I store it?
Our paprika is grown and cold-milled in the Szeged region of Hungary in small batches through the year — a gentle, exceptionally cool pneumatic milling that never scorches the powder — then sealed in aroma-protective pouches. Store it airtight, cool and away from light, and use within 6–12 months of opening for the fullest flavour and colour.
How does the multi-buy discount work?
The discount applies automatically in your cart: 2 items save 5%, 3 items save 8%, and 4 or more items save 10%. You can mix any flavours of 100g and 200g pouches, 250g and 500g value pouches, pastes and stock powder. 1kg sizes and the 4×100g set are excluded because they are already value-priced.