Customer reviews
Verified purchase reviews collected on Amazon marketplaces.
Fantastic quality sweet & smoked paprika
Excellent quality and value, amazing sweet smelling smoked paprika with a great rich colour. I definitely recommend this, I've bought two for presents for both of my sons to carry on the family tradition and I will certainly be back for more!
OMG!!! It's the best Smoked Sweet Paprika. Ever. I've been cooking for over 40 years, and this is the best paprika I've ever bought. Seriously... why are you still reading this review? Go get some!
You can't beat Hungarian Paprika!
I always buy Hungarian paprika as think it is the best. Such a lovely aroma and taste.
Makes my Hungarian Goulash taste fantastic. This is my second order, and I'll never buy store bought again. Once you get a whiff of this aromatic paprika, you'll never go back to generic again.
I'm not one to leave my opinions, but, regarding this superior paprika, I feel compelled to say something. It was shipped to me in less than one week, and it is just delicious. Every time I am cooking with this, I am transported back to my Gramma's kitchen!
I'm a repeat buyer. I use this when making rotisserie chicken.
Show all 15 reviews ↓
Paprika spice
Great flavour, bought it many times and would recommend it
Extremely fresh. Bright red color and is the best paprika I have purchased in years.
Great for stews
Really good for stews and gives stews a great flavour
Fabulous paprika
These Hungarian spices are really wonderful, the flavour is so different from the norm. They are excellent for colour. I started using them in Hungarian stews, now I use them in anything that requires this spice.
What can I say, I'm Hungarian. I love the stuff. My wife is American. Too strong for her. Nicely packed. Paprika from Szeged is great.
Great value buy!
Just what I needed for an authentic Goulash
Hungarian Smoked Paprika
This is so tasty with a real smokey flavour to it. Smells lovely and the colour is so vibrant. Use it a lot in my risottos. As you only need a small amount this will last for ages, so great value for the money.
This is a great paprika. Good color and the flavor is amazing. Makes your chicken paprikas and beef stroganoff much better.
Imitations and poor copies cannot compete with the real flavor or the real spice. Your dishes will shine
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Frequently asked questions
How long does delivery take?
Orders ship from our Belfast warehouse with Royal Mail Tracked. UK delivery typically takes 2–3 working days, EU delivery about 5–8 working days, and USA or Canada 1–2 weeks. Delivery is free above the order value shown on this page.
What is the difference between sweet, hot and smoked paprika?
Sweet paprika (édesnemes) gives the full paprika flavour and deep red colour with no heat — it is the everyday choice for goulash and stews. Hot paprika adds genuine chilli warmth on top of that flavour. The smoked versions are slowly smoked for a rich, barbecue-like depth — many customers blend sweet and smoked about half and half.
How much paprika do I need for a goulash?
A good rule of thumb is one tablespoon of sweet Hungarian paprika per person. For a pot serving four, use 3–4 tablespoons, added off the heat so the paprika does not scorch.
How fresh is the paprika and how should I store it?
Our paprika is grown and cold-milled in the Szeged region of Hungary in small batches through the year — a gentle, exceptionally cool pneumatic milling that never scorches the powder — then sealed in aroma-protective pouches. Store it airtight, cool and away from light, and use within 6–12 months of opening for the fullest flavour and colour.
How does the multi-buy discount work?
The discount applies automatically in your cart: 2 items save 5%, 3 items save 8%, and 4 or more items save 10%. You can mix any flavours of 100g and 200g pouches, 250g and 500g value pouches, pastes and stock powder. 1kg sizes and the 4×100g set are excluded because they are already value-priced.